Who we are

We’re a team of seasoned designers hell bent on seizing the opportunity in care. Through sprints, we embed a world-class design team to ensure our partners build the products, brands, and experiences revolutionizing care.

Our Approach

Insights driven

We listen and learn from families and customers. 
We translate key insights into strategic design that meets people’s needs and desires.

Impact obsessed

Good design is good for business. We work hand-in-hand to design solutions that scale your impact, and demonstrate the rich opportunity in our care economy.

Integrated and actionable

Our seasoned team works together through design sprints to rapidly learn, iterate, and deliver results. Our collaborative approach ensures we’re tackling your most critical design challenges across product and brand.

Experts in care

With years of experience designing programs across the care system, we bring an abundance of patterns and insights to each new challenge.

Our Team

Andrea

Kang

Product Design Lead

Product Design Lead

I care about care because

I want to ensure an equitable future for women, particularly women of color, who've had to disproportionately shoulder the burden of care.

Product Design Lead

I care about care because

I want to ensure an equitable future for women, particularly women of color, who've had to disproportionately shoulder the burden of care.

I care about care because
I want to ensure an equitable future for women, particularly women of color, who've had to disproportionately shoulder the burden of care.
I care about care because
I want to ensure an equitable future for women, particularly women of color, who've had to disproportionately shoulder the burden of care.

Andrewnet

Cain

Product and Design Strategist

Product and Design Strategist

I care about care because

tackling barriers to physical, mental, and social health will lead to generational freedom.

Product and Design Strategist

I care about care because

tackling barriers to physical, mental, and social health will lead to generational freedom.

I care about care because
tackling barriers to physical, mental, and social health will lead to generational freedom.
I care about care because
tackling barriers to physical, mental, and social health will lead to generational freedom.

Constance

Smith

Senior Principal Product Designer

Senior Principal Product Designer

I care about care because

I'm a mom to an adorable (but extremely messy and high-energy) toddler, a daughter to an aging father, and a soon-to-be auntie.

Senior Principal Product Designer

I care about care because

I'm a mom to an adorable (but extremely messy and high-energy) toddler, a daughter to an aging father, and a soon-to-be auntie.

I care about care because
I'm a mom to an adorable (but extremely messy and high-energy) toddler, a daughter to an aging father, and a soon-to-be auntie.
I care about care because
I'm a mom to an adorable (but extremely messy and high-energy) toddler, a daughter to an aging father, and a soon-to-be auntie.

Courtney

Martin

Storyteller in Residence

Storyteller in Residence

I care about care because

elders deserve better in America.

Storyteller in Residence

I care about care because

elders deserve better in America.

I care about care because
elders deserve better in America.
I care about care because
elders deserve better in America.

Islam

Elsedoudi

Design Director

Design Director

I care about care because

I’m so exhausted, and I know so many others who are exhausted, too. I want to live in a world where everyone has the opportunity to experience life with more energy, more presence, and more love.

Design Director

I care about care because

I’m so exhausted, and I know so many others who are exhausted, too. I want to live in a world where everyone has the opportunity to experience life with more energy, more presence, and more love.

I care about care because
I’m so exhausted, and I know so many others who are exhausted, too. I want to live in a world where everyone has the opportunity to experience life with more energy, more presence, and more love.
I care about care because
I’m so exhausted, and I know so many others who are exhausted, too. I want to live in a world where everyone has the opportunity to experience life with more energy, more presence, and more love.

Jocelyn

Ling Malan

Business Design Partner

Business Design Partner

I care about care because

it is the foundation of our economy and society.

Business Design Partner

I care about care because

it is the foundation of our economy and society.

I care about care because
it is the foundation of our economy and society.
I care about care because
it is the foundation of our economy and society.

Matt

Taylor

Cofounder + COO

Cofounder + COO

I care about care because

I believe that if we design a world that centers it, we will strengthen the fabric of our lives, communities, and institutions.

Cofounder + COO

I care about care because

I believe that if we design a world that centers it, we will strengthen the fabric of our lives, communities, and institutions.

I care about care because
I believe that if we design a world that centers it, we will strengthen the fabric of our lives, communities, and institutions.
I care about care because
I believe that if we design a world that centers it, we will strengthen the fabric of our lives, communities, and institutions.

Patrice

Martin

Cofounder + CEO

Cofounder + CEO

I care about care because

it’s the essence of the human experience and we’ll all be happier if we recognize and value it.

Cofounder + CEO

I care about care because

it’s the essence of the human experience and we’ll all be happier if we recognize and value it.

I care about care because
it’s the essence of the human experience and we’ll all be happier if we recognize and value it.
I care about care because
it’s the essence of the human experience and we’ll all be happier if we recognize and value it.

Sabina

Pareja-Lecaros

Senior Product Design Lead

Senior Product Design Lead

I care about care because

I believe in the power of elegant design in our most intimate, legacy-building spaces.

Senior Product Design Lead

I care about care because

I believe in the power of elegant design in our most intimate, legacy-building spaces.

I care about care because
I believe in the power of elegant design in our most intimate, legacy-building spaces.
I care about care because
I believe in the power of elegant design in our most intimate, legacy-building spaces.

Sara

Gooch

Executive Director, UX Design

Executive Director, UX Design

I care about care because

I care about all of you – it’s just what I do.

Executive Director, UX Design

I care about care because

I care about all of you – it’s just what I do.

I care about care because
I care about all of you – it’s just what I do.
I care about care because
I care about all of you – it’s just what I do.

Sasha

Lubomirsky

Executive Creative Director

Executive Creative Director

I care about care because

it’s one of the most profound, yet common, things we do as humans, yet we act as if it doesn’t exist.

Executive Creative Director

I care about care because

it’s one of the most profound, yet common, things we do as humans, yet we act as if it doesn’t exist.

I care about care because
it’s one of the most profound, yet common, things we do as humans, yet we act as if it doesn’t exist.
I care about care because
it’s one of the most profound, yet common, things we do as humans, yet we act as if it doesn’t exist.

Simon

Phipps

Chief Financial Officer

Chief Financial Officer

I care about care because

I want my three daughters to grow up in a world where the expectation and burden of care is shared equally.

Chief Financial Officer

I care about care because

I want my three daughters to grow up in a world where the expectation and burden of care is shared equally.

I care about care because
I want my three daughters to grow up in a world where the expectation and burden of care is shared equally.
I care about care because
I want my three daughters to grow up in a world where the expectation and burden of care is shared equally.

Sue-Jean

Sung

Senior Program and Strategy Lead

Senior Program and Strategy Lead

I care about care because

it is ground zero: if we solve for its many facets in an equitable, accessible, and thoughtful manner, thriving can be a universal experience.

Senior Program and Strategy Lead

I care about care because

it is ground zero: if we solve for its many facets in an equitable, accessible, and thoughtful manner, thriving can be a universal experience.

I care about care because
it is ground zero: if we solve for its many facets in an equitable, accessible, and thoughtful manner, thriving can be a universal experience.
I care about care because
it is ground zero: if we solve for its many facets in an equitable, accessible, and thoughtful manner, thriving can be a universal experience.

Our Origins

The Holding Co. works in collaboration with Pivotal Ventures, the investment and incubation company by Melinda French Gates. We were formed out of a year-long research exploration on caregiving in America in 2019.

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