We’re a team of seasoned designers hell bent on seizing the opportunity in care. Through sprints, we embed a world-class design team to ensure our partners build the products, brands, and experiences revolutionizing care.
We listen and learn from families and customers. We translate key insights into strategic design that meets people’s needs and desires.
Good design is good for business. We work hand-in-hand to design solutions that scale your impact, and demonstrate the rich opportunity in our care economy.
Our seasoned team works together through design sprints to rapidly learn, iterate, and deliver results. Our collaborative approach ensures we’re tackling your most critical design challenges across product and brand.
With years of experience designing programs across the care system, we bring an abundance of patterns and insights to each new challenge.
Product Design Lead
I want to ensure an equitable future for women, particularly women of color, who've had to disproportionately shoulder the burden of care.
Product and Design Strategist
tackling barriers to physical, mental, and social health will lead to generational freedom.
Senior Principal Product Designer
I'm a mom to an adorable (but extremely messy and high-energy) toddler, a daughter to an aging father, and a soon-to-be auntie.
Storyteller in Residence
elders deserve better in America.
Senior Product Manager
it's love in action and a fundamental part of being human.
Design Director
I’m so exhausted, and I know so many others who are exhausted, too. I want to live in a world where everyone has the opportunity to experience life with more energy, more presence, and more love.
Business Design Partner
it is the foundation of our economy and society.
Chief Design Officer
how we tend to each other—as families, as communities, as humans—is at the core of everything.
Cofounder + COO
I believe that if we design a world that centers it, we will strengthen the fabric of our lives, communities, and institutions.
Senior Program and Strategy Lead
I believe that if we all cared a little more, children would thrive, women would be supported and the elderly would feel loved.
Cofounder + CEO
it’s the essence of the human experience and we’ll all be happier if we recognize and value it.
Senior Product Design Lead
it’s underrated, yet one of the most important roles many take on, with little to no support at all. It’s time to use the power of design for those underserved.
Executive Director, UX Design
I care about all of you – it’s just what I do.
Executive Creative Director
it’s one of the most profound, yet common, things we do as humans, yet we act as if it doesn’t exist.
Chief Financial Officer
I want my three daughters to grow up in a world where the expectation and burden of care is shared equally.
Senior Program and Strategy Lead
it is ground zero: if we solve for its many facets in an equitable, accessible, and thoughtful manner, thriving can be a universal experience.
The Holding Co. works in collaboration with Pivotal Ventures, the investment and incubation company by Melinda French Gates. We were formed out of a year-long research exploration on caregiving in America in 2019.
