We’ve spent years designing at IDEO, Apple, Google, frog, HUGE, and more. We know what it takes to turn a big idea into something people actually want. Now we’re putting that experience to work on care. We’re hell bent on getting better solutions to market - and making it easier to care for the people we love.
Senior Business Designer
it is something we all both give and receive in different orders of magnitude, making it a highly relatable, difficult, and selfless part of being human that is priceless, yet undervalued.
Product and Design Strategist
tackling barriers to physical, mental, and social health will lead to generational freedom.
Director of Product Design
I'm a mom, auntie, and daughter of an aging father. We all either receive or provide care at some point in our lives.
Storyteller in Residence
elders deserve better in America.
Senior Product Manager
it's love in action and a fundamental part of being human.
Director of Business Design
we all so deeply need it, and yet we live in a system that can make it really hard to give and receive the care we most need.
Design Director
I’m so exhausted, and I know so many others who are exhausted, too. I want to live in a world where everyone has the opportunity to experience life with more energy, more presence, and more love.
Cofounder + COO
I believe that if we design a world that centers it, we will strengthen the fabric of our lives, communities, and institutions.
Cofounder + CEO
it’s the essence of the human experience and we’ll all be happier if we recognize and value it.
Associate Director of Product Design
it’s underrated, yet one of the most important roles many take on, with little to no support at all. It’s time to use the power of design for those underserved.
Executive Director, UX Design
I care about all of you – it’s just what I do.
Chief Financial Officer
I want my three daughters to grow up in a world where the expectation and burden of care is shared equally.
Senior Program and Strategy Lead
it is ground zero: if we solve for its many facets in an equitable, accessible, and thoughtful manner, thriving can be a universal experience.
The Holding Co. grew out of a collaboration with Pivotal, a group of organizations founded by Melinda French Gates to accelerate social progress for women and young people. In 2019, we spent a year exploring the realities of caregiving in America — research that ultimately led to the founding of The Holding Co.
We listen and learn from families and customers. We translate key insights into strategic design that meets people’s needs and desires.
Good design is good for business. We work hand-in-hand to design solutions that scale your impact, and demonstrate the rich opportunity in our care economy.
Our seasoned team works together through design sprints to rapidly learn, iterate, and deliver results. Our collaborative approach ensures we’re tackling your most critical design challenges across product and brand.
With years of experience designing programs across the care system, we bring an abundance of patterns and insights to each new challenge.
