The Holding Co. is building the future of care.

We design products, brands, strategies, and experiences that make care better for our kids, our aging loved ones, and each other.

Our Work

Research-driven, human-centered design is at the heart of everything we do. 
We listen deeply, find the insights that matter, and bring strategy, product, brand, and experience together to create solutions people want, businesses can scale, and the care economy needs.

Our Initiatives

We build what we believe the field needs next. From launching new ventures to sizing the market to spotlighting the leaders shaping the future of care.

We know care because we’ve been in it.

From child care and aging to women’s health, domestic work, family mental health, and more, we work across the care economy.

5,000+
conversations with families & caregivers
20+ launches
from statewide digital experiences to new products and ventures
5
Care OS co-labs convened
100+
partners across start-ups, non-profits, corporations, and government agencies

Want to hear how we are building the future of care?