The Holding Co. designs products, brands, and services that revolutionize care.

In collaboration with:

Care was broken long before COVID-19, but a pandemic certainly didn't help.

Families are squeezed and struggling, taking care of kids and our aging relatives is much harder than it should be. We blame it on ourselves, but it’s actually a collective problem. A systemic problem. And getting it all done is an impossible quest.

But as we know, with every big problem comes a big opportunity.

Tech is here. Norms are changing. And care is the next great frontier. We’re a team of seasoned designers obsessed with building it. We create the products, brands, and services that give families the time, space, and joy they deserve.

Meet our team

We're proud to partner with organizations reimagining care, from startups, government agencies, nonprofits, to Fortune 500 companies.

See our partners

Read The Investor's Guide to the Care Economy: Four Dynamic Areas of Growth and learn why care is a big, dynamic and investable market.

Read the Report

Check out the Care 100, a first-of-its-kind list of the people doing the most to re-imagine and re-humanize our care system.

See the Care 100

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