The Holding Co. is building the future of care.

We design products, brands, and experiences revolutionizing how we care for our kids and elders and manage family life.

We partner with the organizations that are working to give families the time, space, and joy they deserve, from fast growing start-ups to multinationals and government agencies to nonprofits.

our partners

We also work to get everyone as excited about care as we are — from quantifying the market opportunity to convening 
the movers and shakers building our modern care system.

our Initiatives

We believe

Technology can take on more of the burden of care.

We believe

Everyday family life can be less stressful and more joyful.

We believe

Older adults deserve better.

We believe

Care is ripe for innovation.

Want to hear how we are building the future of care?