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Grouper helps older adults stay healthier and happier by finding their dream crews to hang out with– in other words, “benefits with friends.” This brilliant concept and new behavior needed to be introduced to older adults and health plans in just the right way; so got to create a brand that captured that the joy of being with friends is a no brainer for everyone’s health.
The Holding Co also build the foundational digital experience for desktop and mobile–so that members could sign up seamlessly, find clubs, keep track of their participation, and access their benefit–getting their club membership paid for by their health insurance! It’s a win-win-infinitum and it was a blast to work on.
