Creating a compelling centerpiece story for Bridgecare, the first tech company modernizing childcare for all.

visual design / video art direction

Bridgecare is the first tech company modernizing childcare for all, but too many people in the care space–including potential collaborators and clients–didn’t understand what they did. The Holding Co helped the Bridgecare team find key metaphors and visual language to make their groundbreaking technology legible to non-technical people, and place their work into the larger story of what is happening around early childhood education in America right now.

The resulting videos–one focused on what they do and one focused on how they do it–have allowed Bridgecare to make crystal clear just how they are transforming childcare by making data visible, connecting key stakeholders, and allowing federal funding to flow where it’s needed most.