Creating a compelling centerpiece story for Cleo that captures the full picture of support they provide to families.

behavioral research / storytelling strategy / visual design and video art direction

Cleo is a leader in the global shift in how family benefits are structured and provided by great companies. Its platform has helped over 125 employers attract, retain, and drive better health outcomes for working parents in over 55 countries.

Cleo partnered with The Holding Co. in order to refine and crystalize how Cleo communicates the why, what, and how of its platform. The multi-purpose video is a key marketing and brand asset for Cleo, and has been used as the main feature on the current Cleo website, sales pitches, events, and more.

In addition to building out a centerpiece story, The Holding Co. has also helped Cleo gain a deeper understanding of their buyers through research with employer benefits executives leading to a refined and compelling sales toolkit.