For the Milo brand, we imagined a trusted side-kick who’s always ready with a smile—and just happened to run on cutting‑edge AI. Clear, approachable typography, a warm palette and whimsical “bubbles of mess” help make it all feel manageable and possible.
Milo’s voice is playful—offering a wink of humor or a lighthearted prompt —but never patronizing, always respectful of busy schedules and overwhelmed families. The resulting brand is one that feels both fun and undeniably modern—a partner parents can rely on to keep their homes humming.
