The Holding Co created a brand and marketing identity for Camino. We were excited to re-imagine how their customers relate to the prospect of using a walker–not as a sign of weakness, but as a tool for continuing to stay on the move, connected to activities and people that we delight in. As with all of our work centered on aging and disability, we wanted to find the sweet spot of a vivacious color story and lots of fresh language, without ever downplaying the reality of what it’s like to age.
