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Since its founding in 1997, CaringBridge has offered free support to family caregivers navigating a loved one’s health journey. Over time the organization had become a phenomenal resource—but its visual identity no longer matched its impact. The Holding Co. partnered with CaringBridge to redefine their brand strategy and create a fresh visual system that honors their heritage while projecting the modern, forward‑looking organization they’ve become.
As a result of our rebrand, more people are discovering—and engaging with—CaringBridge every day: 112 million visits in 2024 alone. Today, caregivers not only find the support they need but clearly understand how CaringBridge will continue to serve them tomorrow.
