Birthing a human-centered design culture at Hatch, a rapidly growing start-up with a passion for helping families get back to bed.

behavioral and design research / product strategy and design

Hatch is creating healthy sleeping habits for America’s families, one elegantly designed product at a time.

The Holding Co was honored to help Hatch create an internal culture of human-centered design early on in their company life. Over the course of multiple sprints together, The Holding Co. helped Hatch define their content strategy, design new digital experiences across their products, aimed at kids and adults.  

We also helped Hatch to build a practice of human-centered design inside their product and marketing teams. The Holding Co. led them beyond the focus group model to design with their customers through continuous research and iteration. Since then, Hatch has hired a crackerjack human-centered design team and created award-winning products for kids and adults...and they’re just getting started.