Wellthy

Transforming a rapidly growing start-up into a digital-first experience that elegantly supports people's care needs with technology.

design research / brand design / product vision and strategy / product and experience design

We were proud to partner with Wellthy in designing their newest digital experience: care planning. New research confirms what we already know from our own lives: when families are organized and plan ahead for the kind of quality care their loved ones need, crises don’t hit so hard.

Wellthy is currently available to over 1.1M employees as a benefit provided by employers.

We helped the Wellthy team set the vision for what this new service could be, including an approachable, guiding framework for families to navigate through the planning process of aging. We worked on everything from clarifying what legal and financial steps should be taken, to understanding how to approach a plan to age-in-place, and even how to have hard, and sometimes emotional, conversations about aging and dying.

Wellthy is currently available to over 1.1M employees as a benefit provided by employers.

Wellthy supports families with complex, chronic, and ongoing care needs by providing a better caregiving experience. They match employees burdened with an endless list of caregiving to-dos with care coordinators who help them manage insurance, find health care providers, interview in-home aids and so much more.

Wellthy is currently available to over 1.1M employees as a benefit provided by employers.

The Holding Co. has been a core design partner to Wellthy since 2020 across brand, product vision and strategy, to detailed design of care coordinator dashboards and workflows, customer onboarding and more.

Care coordinators are the lifeblood of Wellthy–think of your most knowledgeable, empathic, and energetic friend, the one that brings you a casserole before you’ve even realized you need one. That’s Wellthy’s care coordinators.


Wellthy is currently available to over 1.1M employees as a benefit provided by employers.

We were lucky enough to collaborate with Wellthy’s core team on evolving the platform so that  wisely leveraged technology creates more efficiencies for both Wellthy’s care coordinators and customers.

Our work has served as a critical foundation for Wellthy’s growth and success.

Wellthy is currently available to over 1.1M employees as a benefit provided by employers.