31 people
2 rounds of 1 to 1 interviews
18 to 34 years old
4 behavior segments identified
Access starts with understanding and trust. To choose birth control, people need clear, trusted information delivered in the way they actually learn today.
For more than a decade, Upstream USA has helped expand access to patient-centered contraceptive care. As they explored a new direct-to-consumer model, they partnered with us to define what it could become. From naming and strategy to brand identity, product design, and storytelling, we helped create FreeBC. A digital experience built to remove barriers, increase confidence, and put reproductive healthcare back in people's hands.
We designed the experience around the moments when people need support most. Short-form videos make information more approachable, AI provides answers on demand, and every interaction is focused on helping people understand their options with confidence. The result is an experience that makes choosing, and taking action, feel easier.
