Founded by two brothers whose mom had a close call with a scammer, Savi is a cybersecurity start-up on a mission to protect families from online threats. The Holding Co. partnered with Savi to create their brand foundation. Through user research and close collaboration, we designed an identity that felt both secure and friendly and conjured a feeling of protection without relying on the common fearful tropes seen in the cybersecurity space.
The Holding Co. also designed the full user experience for Scamwise, the first product launched under the Savi brand. Scamwise is a free web app available for anyone to check to see if something is a scam in seconds, all without creating an account. With older adults in mind as a key audience, we designed a digital UX that is super simple, intuitive, and educational without using jargon or technical explanations. The result feels modern, friendly, and easy-to-use for all ages.
