MiSalud sought to better understand their target market, Hispanic families who are native Spanish speakers, and design a product experience tailored to their unique needs and culture. The Holding Co. partnered with Mi Salud to investigate the specific barriers to entry for Hispanic communities as they approach healthcare, particularly across generational and socio-economic differences.
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We were honored to help build their team’s human-centered design skills by leading research and design strategy to bring to life the next vision of their digital product experience - one centered in the relationship between older adults and their adult children. A key build was the multi-user experience of Mi Salud - one where elders and adult children equally participate in doctor’s visits, track appointments and manage follow-up… something they otherwise have to cobble together outside of existing tele health experiences.
